2nd Semester

This semester curriculum of English module for MA1 Sociology of Communication students.

Course Overview:

This course explores the relationship between media texts and their audiences, focusing on how individuals and groups interpret, negotiate, and respond to media messages. The course will also address contemporary issues such as fandom, participatory culture, and the impact of social media on audience engagement. Through case studies, media analysis, and theoretical discussions, students will gain a deeper understanding of audience behavior and media influence in modern society.

Course Objectives:

By the end of this course, students will be able to:

• Explain major theories of media audiences, including the Hypodermic Needle Model, Uses and Gratifications Theory, and Reception Theory.
• Critically evaluate how audiences interpret and negotiate media messages based on cultural and social factors.
• Explore how digital platforms and participatory culture shape audience engagement and media consumption.
• Develop skills in audience analysis through qualitative and quantitative research methods.

Course Overview:

This course explores the critical role of communication in the development, organization, and success of social movements. It examines how activists, organizations, and communities use various communication strategies to frame issues, mobilize supporters, and influence public discourse. The course covers traditional media, digital activism, grassroots organizing, and symbolic communication, analyzing how these elements shape movements and their outcomes.

Course Objectives:

By the end of this course, students will be able to:

• Analyze how communication strategies influence the formation, growth, and impact of social movements.
• Identify how movements construct narratives to shape public perception and mobilize supporters.
• Evaluate the role of traditional and digital media in amplifying, marginalizing, or distorting movement messages.

Course Overview:

This course explores the intricate relationship between media, culture, and popular communication, emphasizing how they shape identities, ideologies, and public discourse. Through an interdisciplinary approach, students will analyze media representations, cultural production, and audience engagement across various platforms, including traditional media, digital media, and social networks. Topics include media and identity, globalization, digital participation, consumer culture, and the role of media in social change.

Course Objectives:

By the end of this course, students will be able to:

• Understand the role of media in shaping culture and society by examining historical and contemporary media forms.
• Analyze media texts and representations to uncover how they construct and reinforce social identities.
• Explore the impact of digital media on communication, participation, and the transformation of cultural narratives.
• Examine the relationship between media, hegemony, and resistance, identifying how media can both uphold and challenge dominant ideologies.

Course Overview:

This course provides an in-depth exploration of discourse analysis as a method for studying media and communication. It examines how language, images, and symbols shape public discourse, influence ideologies, and construct social realities. The course introduces key theoretical approaches, methodologies, and applications of discourse analysis in media contexts such as news reporting, advertising, political communication, and social media.

Course Objectives:

By the end of this course, students will be able to:

• Analyze how language and symbols construct meaning and shape public perception.
• Explore methods such as Critical Discourse Analysis, Framing Analysis, and Multimodal Discourse Analysis.
• Assess how media discourse reinforces or challenges dominant ideologies and social inequalities.
• Apply discourse analysis techniques to news articles, advertisements, political speeches, and social media posts.

Course Overview:

This course explores the fundamental principles of interpersonal and intercultural communication, focusing on how individuals interact within and across cultural boundaries. It provides students with theoretical knowledge and practical skills to improve communication effectiveness in diverse social and professional settings. 

Course Objectives:

By the end of this course, students will be able to:

• Understand the fundamentals of interpersonal communication, including verbal and nonverbal elements.
• Develop active listening and feedback skills to enhance communication clarity and effectiveness.
• Understand key theories and models of intercultural communication, including Hofstede’s cultural dimensions and Hall’s high-context vs. low-context communication styles.
• Examine the impact of cultural differences on communication, including language, norms, values, and communication styles.

Course Overview:

This course introduces students to the theories, practices, and significance of alternative and citizen media in contemporary society. It explores how these media forms operate outside dominant commercial and state media structures to amplify marginalized voices, foster civic participation, and challenge hegemonic narratives. Through critical readings, case studies, and participatory activities, students will examine the political, cultural, and technological factors that shape the production and impact of alternative and citizen media worldwide.

Course Objectives:

By the end of this course, students will be able to:

• Define and distinguish between alternative media and citizen media.
• Critically analyze the role of these media forms in shaping public discourse, political activism, and cultural identity.
• Evaluate the effectiveness of alternative and citizen media in various socio-political contexts.
• Understand the historical development and theoretical foundations of alternative and citizen media.

Course Overview:

This course explores the intersection of Artificial Intelligence (AI), Big Data, and Communication in the digital age. It provides students with a foundational understanding of each concept, examines their individual roles, and analyzes how their integration is transforming industries, institutions, and daily life. Through theoretical discussions, case studies, and practical applications, students will gain insight into how AI and Big Data are reshaping the way we communicate, make decisions, and solve problems across various sectors.

Course Objectives:

By the end of this course, students will be able to:

• Define and explain the key concepts of Artificial Intelligence, Big Data, and Communication.
• Understand how AI and Big Data technologies are developed and applied in real-world contexts.
• Analyze the impact of these technologies on modern communication methods and practices.
• Evaluate ethical, social, and professional considerations related to AI and Big Data in communication.
• Explore future trends and challenges in the integration of intelligent systems and communication networks.

Course Overview:

This course explores the evolving landscape of communication and media studies in response to rapid technological advancements and shifting cultural dynamics. It focuses on key future trends such as the rise of artificial intelligence in media production, the convergence of digital platforms, the increasing role of data-driven content, and the ethical challenges posed by emerging technologies. Through a combination of theoretical frameworks, case studies, and practical applications, students will critically examine how these trends are reshaping communication practices, media consumption, and public discourse.

Course Objectives:

By the end of this course, students will be able to:

• Identify and describe major future trends in communication and media studies, including AI, digital convergence, data analytics, and ethical concerns.
• Critically evaluate the implications of emerging technologies on media production, dissemination, and audience engagement.
• Analyze case studies that illustrate the practical impact of AI, platform convergence, and data-driven strategies in contemporary media.
• Assess ethical issues related to digital communication, including misinformation, privacy, and algorithmic bias.